about

ciel liu, also known as cynthia or c xiel (b. 1997), is a versatile visual artist currently based in singapore.she began forging her path in new media by specializing in photography while also venturing into video production within performance and automotive sectors. expanding her dynamic skill set, she developed proficiency in audio engineering, graphic and motion design, adding depth to her creative repertoire.having independently managed creative projects and developed online corporate identities, she brings a wealth of experience in branding, digital marketing, script and copywriting, demonstrating her multifaceted approach to content creation.her recent role as a producer at a global cryptocurrency exchange positioned her to delve deeper into independent art direction and content management within the context of emerging technologies, thereby enriching her understanding of the burgeoning realms of DeFi and Web3. eager to further explore this landscape, ciel is poised to bring her unique blend of creativity and technical acumen to the forefront of cyber innovation.compelled by a zealous fascination for audiovisual artistry and breakthrough technologies, ciel possesses an ardent curiosity in venturing into the convergence of art and technology across various domains, including blockchain, gaming, augmented/extended reality, VJing, and even medical science.c has a growing interest in the rapidly evolving field of machine-learned generative tools, and is currently exploring the integration of design automation to streamline the synthesis of static & moving images.༻✦༺ WEBSITE ༻✧༺ UNDER ༻✦༺ CONSTRUCTION･°˖✧◝(⁰▿⁰)◜✧˖°.

･✧･ﾟ:* ✉︎ let's chat ✉︎ *:･ﾟ✧

drop me a message to get in touch ૮꒰ ˶• ༝ •˶꒱ა ♡

crypto exchange content + branding

full-time producer x creative lead at BiB Exchange, 2023-present

works created during my short time in the small brand team of a growing cryptocurrency exchange, where i took on and lead various endeavours due to the startup nature of the company.i initiated multiple SOP revisions and content calendar systems in order to optimise media production workflows. elements with regards to the brand guidelines, colour palettes, art styles had gone through multiple revisions proposed and executed by the lead designer and i.

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token2049 photo + video

full-time producer x creative lead at BiB Exchange, 2023-present

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event photography & video production for TOKEN2049 2023 in singapore.

btc halving visual communication

full-time producer x creative lead at BiB Exchange, 2023-present

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in early march 2024, Bitcoin surged to unprecedented record highs, igniting a euphoric buzz in web3 communities such as crypto twitter.amidst the frenzy, i seized the hour to produce a time-critical, short-form data visualisation x meme community video in both English and Chinese.navigating the whirlwind of relentless all-time highs, i was also entrusted with meticulously updating the graphics to reflect the fluctuating prices during my process of conception to execution.concept, script, project management, art direction, motion design, sound design, digital marketing, branding

mobile app uiux motion design

full-time producer x creative lead at BiB Exchange, 2023-present

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mobile app launching sequence created in collaboration with the lead designer.i worked closely with the product department and developers to ensure optimal performance, formatting and user experience.concept, art direction, project management, motion design, video production, branding, UIUX design

brand introduction motion design

full-time producer x creative lead at BiB Exchange, 2023-present

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defined the art direction for the brand's audiovisual identity and independently executed the creation of the official company introduction video, for impactful first-impressions and effective brand recognition. i produced a short and long-form version, in both English and Chinese.illustrations supported by the design team.concept, EN & CN scriptwriting, art direction, video and animation (motion design), sound design, branding/digital marketing, project management

*video resolution may be compromised due to web upload limit

tvc scriptwriting + digital marketing

full-time producer x creative lead at BiB Exchange, 2023-present

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within crunch-time of barely a week before TOKEN2049 where the film was set to premiere, i composed the English film script for this large-scale external TVC project, translating and localising a concept that was originally written in Chinese.thereafter, i was appointed the task of global marketing strategy targeted at English-speaking audiences within my first few weeks of working at BiB Exchange.for this project, i had to come up with the official video title ("Take The Leap"), plan, execute and coordinate the online release, produce 3x animated GIFs + 3x short videos as teaser content, social media copywriting for all promotional posts as well as YouTube descriptions.i also managed the YouTube uploads of the final product and behind-the-scenes footage involving preparation of video assets, adding watermarks and logo intro/outro animations, high-resolution thumbnail selection/renders, providing closed captions, title and description copywriting.scriptwriting, digital marketing & brand strategy, social media copy writing, YouTube management, animation (motion & sound design)

*video resolution may be compromised due to web upload limit

crypto product promotional video

full-time producer x creative lead at BiB Exchange, 2023-present

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project management, art direction, script/copywriting, motion & sound design, branding, YouTube management, social media copywriting

crypto product explainer video

full-time producer x creative lead at BiB Exchange, 2023-present

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project management, art direction, script editor, translation & localisation, motion & sound design, branding, YouTube management, social media copywriting

graphic work

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motion design work

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*video resolution may be compromised due to web upload limit

social media promotional video - mv auto

full-time content creator x digital marketing executive, 2021

part of a kick-start social media campaign for a luxury automotive company to establish an online presence & raise brand awareness. aspect ratio formatted for instagram post.social media marketing strategy & execution, art direction, video production, music synchronization editing, sound design, graphic design, motion design, copywriting

*video resolution may be compromised due to web upload limit

graphic work

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photographic work

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love death robots cosplay shoot

2019

makeup, styling, modelling, art direction. post editing, image manipulation

automotive content - mv auto

full-time content creator x digital marketing executive, 2020

photographic content produced for a luxury automotive company's digital marketing campaign. created in various aspect ratios optimised for multiple social media platforms.my goal was to raise the company's brand awareness by establishing & maintaining an online presence, through the showcase of their services & cars for sale.these strategies were developed, proposed and implemented onto their website + social media accounts that were created and managed by myself.skills involved: digital marketing strategy & execution, SEO, desktop & mobile web design (wix), social media management, art direction, photography and lighting, post-production colour grading, graphic design, copywriting

model portfolio - totti chan

freelance, 2022

capturing dynamic poses and angles under various lighting and settings to showcase the model's physique & aesthetic versatility, for the use of casting call submissions.client has since been signed to Now Management.studio & outdoor photography shoot, post-editing

event coverage - flamenco sin fronteras

freelance, 2019

photo and videographic event coverage for archiving the theatre production of "The House" performed at drama centre black box in singapore.roving photography + videography, post-production editing

editorial shoot - esplanade

freelance, 2022

conceptual collage and portraits i created for international women's day editorial content on esplanade offstage.studio photography

event coverage - maya dance theatre

self-employed, 2019

photographic event coverage for promoting and archiving the dance production of "Puffing Bodies" performed at centre 42 in singapore.roving photography, post-production editing

video work

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automotive content, mv auto

full-time content creator x digital marketing executive, 2021

content produced for a luxury automotive company's digital marketing campaign. created in various video styles optimised for online formats such as 'posts', 'stories' & 'reels' across multiple social media platforms.my goal was to raise the company's brand awareness by establishing & maintaining an online presence, through the showcase and promotion of their services as well as cars for sale.these strategies were developed, proposed and implemented onto their website + social media accounts that were created and managed by myself.skills involved: digital marketing strategy & execution, SEO, web & mobile web design, conceptualisation, art direction, camera operation, video production, music synchronization editing, colour grading, audio engineering, sound design, graphic design, motion design, copywriting

*video resolution may be compromised due to web upload limit

customer testimonials - mv auto

full-time content creator x digital marketing executive, 2021

interviews that i conducted and produced as testimonials for a luxury automotive company's social media campaign. my goal was to build company credibility by demonstrating social proof.created in various video formats such as posts, stories & reels across multiple social media platforms that were designed and managed by myself.skills involved: digital marketing strategy & execution, interviewing (preparing questions & client relations), camera operation, art direction, video production, colour-grading, audio engineering, sound design, graphic design, motion design, short-form copywriting

*video resolution may be compromised due to web upload limit

collaborative work

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3d product commercial - 3dsense

school project, 2022

group project for a graphics user interface module, created in collaboration with Lydia Yeo, Gabriela Melina, Marciano Ng and Keller Lim Xin Yi.involvement in conceptualisation, storyboarding, art direction, 3d staging and render, 3d motion design, video compositing, audio engineering (music), sound design

*video resolution may be compromised due to web upload limit

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i will get back to you as soon as possible.